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State Fund Today

Our New Look

State Fund
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For more than 50 years, our logo has been a trusted symbol of who we are and the work we do together. It represents the strength, stability, and service that State Fund has long been known for.

As our organization continues to evolve, we’re excited to share a refreshed logo that better reflects who we are today and where we’re headed next. This new look is a natural evolution of our brand, modernized for today’s digital world while staying true to the foundation that has guided us for decades. Designed for greater flexibility across digital and print platforms, the refreshed logo will create a more consistent and seamless experience across the tools, resources, and communications you rely on.

Most importantly, while our look is changing, our commitment to you remains the same. This logo refresh is not about changing who we are. Our purpose, values, and dedication to supporting California businesses and the brokers who serve them remain exactly the same. The relationships we’ve built with our broker partners continue to be at the heart of everything we do.

The updated identity is a result of a thoughtful process that began in 2024 and included input from leadership, employees, brokers, and policyholders. After extensive research, focus groups, and testing, we selected a logo that honors our legacy while positioning us for the future.

Our refreshed logo will appear across more communications and materials as we roll out this new look throughout the year. This refreshed identity reflects both the trust we have built and the future we are continuing to shape together.